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“Only one winner”, “Like a bad smell this lot” – Many Liverpool fans discuss New Balance update

A selection of Liverpool fans have been reacting on social media to reports by the Liverpool Echo claiming New Balance are still looking to block the Reds from signing a kit supply deal with Nike.

The Boston-based sports apparel manufacturer are said to have filed appeal papers in a final bid to prevent Liverpool from signing an agreement for Nike to produce their kits.

Liverpool are currently able to sign a deal with Nike after a three-day trial in the High Court denied New Balance’s efforts to maintain their working relationship.

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New Balance claimed to have triggered a matching clause in their existing contract, that would have automatically renewed the partnership initially agreed in 2015.

However, the High Court dismissed their claims after Liverpool argued that Nike’s ability to use influencers and athletes such as LeBron James, Serena Williams and Drake had not been matched.

Working with Liverpool is said to have been a huge commercial hit for New Balance, who have reaped vast rewards from the £45million-per-year contract currently in effect.

The American company have sought to throw another spanner in Nike’s plans by lodging appeal papers with the Court of Appeal, who will now decide whether there are grounds for a hearing.

Here are some of the reactions shared to New Balance’s decision to appeal…

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